There are lots of different ways to catch your readers’ eyes and attention. Unfortunately, the lack of specificity in this subject line has not won my trust… Even if you’re incorporating an element of mystery into your subject line, it should still give the reader some idea of what they can expect. While name-calling is on the out, it’s still considered a best practice to use “you” and “your” wording to speak directly and comfortably with readers. Use brackets and parentheses: These are a good way to call out important information without caps, or to organize lots of information.That flock mentality was a survival instinct once, but now it’s just another way of adding urgency to our subject lines. Emphasize scarcity: We have a deep, inherent terror of being left behind, of missing out.If you see great subject lines that you think will work for your business, snag’em! Tweak to your liking and adjust to your brand voice. Questions enter an instant dialogue with users, making them more likely to be opened. Ask a question: Asking your readers a question, as opposed to a standard statement, immediately engages them.This makes it clear what your email is about and readers like that. It’s never a bad idea to try a call to action phrase in your email subject line. For example, use contractions like “you’re” rather than “you are.” Even if your brand has a more serious tone, it’s still best to use a conversational style for readability and friendliness. Those tiny little communication miracles of the metaverse. An ample amount of alliteration attracts! And rhyming. Use interesting words, a compelling stat, a relatable phrase, or convey the value. Preheader text adds value and also looks cleaner in the inbox. Move the “view in browser” links and other mumbo-jumbo to the bottom of the email so you can make the most of the preview field. This is like your subject line’s subtitle, where you can add more detail to increase the email’s appeal.
You can use email automation with dynamic tokens for this. Personalize when possible: Not just by including their name, but information specific to their location, their purchase, interests, and more.Don’t use weird spacing, an excess amount of punctuation or caps, or special fonts and avoid spam trigger words like earn extra cash, make $, get out of debt, click here, 100% free, will not believe your eyes, and other clickbait terms. According to a MailChimp study, emails with 50 characters or less have 12% higher email newsletter open rates, and 75% higher click-through rates than other emails. Write 3-5 subject lines for every email and then choose the best-or use A/B testing to pick winners Note that due to the iOS 15 update, declaring winners based on open rate may not be the best route. Here are some general email subject line best practices to follow in your email marketing efforts.
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